![]() Mielle Rosemary Oil Photography Courtesy of Mielle This moisturizing body gloss is already going viral - but we imagine this product will hit peak popularity around summertime, when we’ll all be in search of the fresh-from-vacation glow that this product delivers. So it’s no surprise that his Major Glow Balm is a social media fave. We love seeing celebrity makeup artist Patrick Ta’s work on celebrities like Gigi Hadid and Emily Ratajkowski. Patrick Ta Major Glow Balm Photography Courtesy of Patrick Ta The beauty community loves the pigmented colour payoff and dark-skin-approved shade range. Take the Haus Labs Colour Fuse powder blushes, for example. ![]() And in many cases, they’re totally worth the hype. Haus Labs Colour Fuse Blushes Photography Courtesy of Haus Labsįrom Rihanna’s Fenty Beauty and Selena Gomez’s Rare Beauty to Lady Gaga’s Haus Labs, it’s clear that TikTok content creators love testing out celebrity makeup lines. Squeeze a drop or two of this antioxidant-packed serum into your moisturizer for a vacay-ready glow. Drunk Elephant D Bronzi Drops Photography Courtesy of Drunk Elephantĭrunk Elephant is already one of the buzziest brands on #skintok - and the rise of its D-Bronzi Anti-Pollution Bronzing Drops serum is making sure it stays that way in 2023. Any beauty enthusiast will tell you that TikTok is the ultimate hub for finding an affordable dupe for virtually any luxe makeup product on the market, and this vegan lip oil offers 12-hour hydration and high shine on a budget. In the market for an affordable lip oil? Enter: NYX Cosmetics Fat Oil Lip Drip. NYX Cosmetics Fat Oil Lip Drip Photography Courtesy of Nyx Cosmetics So it’s no surprise that rave reviews of this compact finishing powder have flooded TikTok ever since. Remember that moment during the 2023 Super Bowl halftime show when RiRi paused her performance for a quick makeup touch-up? Fenty Beauty’s Invisimatte Instant Setting + Blotting Powder was the product behind that iconic moment. Leave it to Rihanna to make a single beauty product go viral in seconds. ![]() Fenty Beauty Invisimatte Instant Setting + Blotting Powder Photography Courtesy of Fenty Beauty Bonus: it leaves behind a gorgeous soft glow underneath the eye. ![]() Not only does this formula provide a long-lasting airbrushed finish, but the pink hue really brightens the complexion. Speaking of Huda, did you ever think you’d be setting your makeup with pink powder? Maybe not, but makeup tutorials featuring Huda Beauty’s Easy Bake Loose Baking & Setting Powder sure make a convincing case. Huda Beauty Easy Bake Loose Baking & Setting Powder Photography Courtesy of Huda Beauty It’s so good that it even OG beauty gurus like Huda Kattan are major fans. ICMYI, we’re talking about the viral SurrealSkin Liquid Foundation. Makeup By Mario has mastered the art of a skin-like foundation that is luminous, blendable, and TikTok-approved-and it’s the brand’s first foundation release. Makeup by Mario Surreal Skin Foundation Photography Courtesy of Makeup by Mario From drugstore dupes to old favourites reimagined, scroll on for our ongoing list of the best viral TikTok beauty picks of 2023 so far. Though cult-loved products like Dior’s Lip Glow Oil and the Dyson Airwrap seem to have serious staying power on TikTok, 2023 is welcoming a new class of viral beauty products that are already set to become some of the best-selling products of the year. ![]() In fact, the app has influenced more of our recent beauty buys more than we’d like to admit. One could argue that if you’re looking for a second opinion on lipstick or an in-depth review of a new foundation, you may even head to TikTok’s search bar before you go to Google. Is TikTok the ultimate beauty influencer? With its unwavering ability to catapult a beauty product, new or old, to viral success, it sure feels like it. ![]()
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